The Internet service company(Pita Clean)
Background to Introduction
A representative of the internet service company
We introduced Pita Clean and distributed it to general consumers for to increase recognition of the our internet service.
The decisive factor was its convenient usability and its ability stick to a cellphone surface.
To improve access from a smartphone, we had the consumers attach Pita Cleans with customer's service logo on their mobile phones. They can see the service logo every time they wipe off the dirt off the screen. It was an effectively utilization for increased branding. It was particularly popular with women.
Result of the project and future prospects
Many customers immediately accessed our service from mobile phones and we are satisfied with the result, more than expected. We will make every effort improve the interoperability between Pita Clean and smartphone and to enable access from smartphones.